Blog

LinkedIn has emerged as an invaluable tool for businesses in every sector. For dispensaries in the cannabis industry, it’s more than just a social platform; it’s a lifeline. Navigating the complexities of digital marketing for cannabis products can be daunting, with many traditional channels imposing strict restrictions. However, LinkedIn has proven to be a more open and accessible platform for the industry. This guide will help you understand how to leverage LinkedIn for your dispensary’s marketing needs.

Why Use LinkedIn for Your Cannabis Dispensary?

LinkedIn: A Cannabis-Friendly Platform

While other social media platforms have been known to censor or remove cannabis-related content, LinkedIn has demonstrated a more cannabis-friendly approach. This is a significant advantage, given that the cannabis industry heavily relies on digital marketing.

LinkedIn’s Professional Audience

LinkedIn’s user base consists of business professionals and industry leaders. This demographic often has a higher spending power, making them an ideal audience for cannabis dispensaries.

Less Competition on LinkedIn

A lot of dispensaries have yet to explore LinkedIn as a marketing platform. This means less competition and a higher likelihood of your content being seen by your target audience.

High Audience Reach

LinkedIn boasts a high audience reach. The average post on LinkedIn can reach up to a thousand views — more than double compared to platforms like Instagram.

Advertising Opportunities

Unlike other social media platforms, LinkedIn allows paid advertising for cannabis businesses.

Setting Up Your Cannabis Dispensary LinkedIn Page

Getting started on LinkedIn is straightforward. Register your account and add basic information about your business like your website URL, company name, and other pertinent details. Add admins who can post and make changes on your page.

Organic Growth on LinkedIn

Growing your audience on LinkedIn can be achieved organically through consistent and relevant content. Here are some tips:

• Regular Posting: Post relevant and interesting content regularly. However, avoid selling cannabis products directly on LinkedIn.
• Engage with Your Audience: Encourage discussions and interact with your audience. Comments and shares can increase your visibility on the platform.
• Highlight Your Team: Share achievements and milestones of your team to build a sense of community and relatability.
• Interact with Other Accounts: Engaging with other accounts can boost your popularity and visibility.

Paid Advertising on LinkedIn

Paid advertising on LinkedIn can be a powerful tool to boost your reach and engagement. However, there are rules you need to follow:

• Avoid Posting Cannabis Images: While your feed can contain cannabis images, they likely won’t get approved in LinkedIn ads.
• Use Related Images: Use images that resonate with your audience but don’t directly depict cannabis.
• Limit Cannabis Terminology: Try to limit the use of words like cannabis and avoid words like marijuana and pot.
• Target Appropriate Age Groups: Select members aged 25+ in your target audience.
• Resubmit Denied Ads: If your ad gets denied, make some edits and submit it again. LinkedIn ads are approved by actual people, and you may have better luck with someone else.

Conclusion

LinkedIn is a fantastic platform for marketing your cannabis business. Its cannabis-friendly nature, professional audience, and advertising opportunities make it an invaluable tool for cannabis dispensaries. Use the tips provided in this guide to grow your business organically and through paid ads on LinkedIn.